Local SEO

How do you rank for a very competitive keyword locally?  You do everything you’re suppose to, then wait.  I’ve been working with two really nice people, Pat and Margie, and I’ve been trying to help them promote their business.  They are Minneapolis wedding photographers.  And that’s basically what I’m trying to get them visibility for.  Photographer, photographers, photography.  It’s a challenge but we’re starting to see some success.  The hardest thing for optimizing local is patience.  It’s a marathon, not a sprint.

It’s amazing how much the local ranking factors change and how much they stay the same.  Tactics may change but the overall strategy is pretty consistent.